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Welcome to Beauty Prime

At Beauty Prime, we bring you Milk Makeup’s Hydro Grip Primer, a hydrating gel that locks your makeup flawlessly for 12 hours.

Close-up of a hand applying Milk Makeup’s Hydro Grip Primer, showing its lightweight gel texture.
Close-up of a hand applying Milk Makeup’s Hydro Grip Primer, showing its lightweight gel texture.
Hydrate Deeply
Long-Lasting Wear

Infused with hyaluronic acid and niacinamide, our primer smooths your skin and keeps makeup fresh without fading or settling.

Close-up of a hand applying Beauty Prime's hydro grip primer, highlighting its smooth gel texture.
Close-up of a hand applying Beauty Prime's hydro grip primer, highlighting its smooth gel texture.

Glow

Hydrated skin that stays flawless all day long

A diverse group of smiling women showcasing their makeup looks, each with radiant, smooth skin.
A diverse group of smiling women showcasing their makeup looks, each with radiant, smooth skin.
Beauty Prime's primer bottle surrounded by fresh hyaluronic acid and niacinamide ingredients.
Beauty Prime's primer bottle surrounded by fresh hyaluronic acid and niacinamide ingredients.
Before and after photos showing visibly smoother skin and long-lasting makeup wear using the primer.
Before and after photos showing visibly smoother skin and long-lasting makeup wear using the primer.
Help

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Contact

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+1-800-555-0199

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